An obsession with skincare, makeup and all things beauty. Honest reviews and opinions.

Monday, 19 August 2019

It Cosmetics Bye Bye Under Eye Concealer Review


IT Cosmetics are a brand that I've been meaning to try for ages but just never quite got round to it! So I was super pleased when they reached out to me and asked if I wanted to try some of their products. One of the products that I was sent was their best selling Bye Bye Under Eye concealer. They're currently re-promoting the concealer as they've added more shades (there's now 24) and updated the packaging. You now get more product too - a very generous 12ml. I'd heard mixed reviews about it so wasn't sure what to expect.

So lets start with the claims -
  • It's full coverage and claims to be beauty sleep in a tube!
  • It's water resistant.
  • It's very pigmented, promising to hide all imperfections including dark circles and pigmentation.
  • It's crease proof, no cracking or flaking.
  • It's good for your skin, even making it look younger, as it contains peptides, antioxidants, hydrolysed collagen and hyaluronic acid.
Sounds amazing right?! IT Cosmetics advise that you only need to use a pin-head sized amount of product, which you warm up between your fingers first. You then tap it onto skin to apply and blend using their purpose build brush.

So how does it perform? Does it live up to it's claims?

I picked the palest shade which is Light Fair. This has cool / pink undertones. Luckily for me, it's a perfect match. For shade reference I'm Mac NW10 / Bobbi Brown Alabaster / Beauty Pie 100. When IT Cosmetics say that it's full coverage - they mean it! It's incredibly thick and you really do only need a very small amount. I've been squeezing it straight onto the flat side of the dual ended brush (pictured) and applying it from there. I've found that the heat of my face warms it up well enough. I then blend with the fluffy end of the brush or using a blending sponge. Both work equally as well. To say how thick it is, it blends beautifully and easily. One thing that I really love about it, is that it dries down. I've been using Trinny London Just A Touch concealer (which is a cream in a pot and doesn't dry down) for so long that I'd forgotten how much I like a concealer to set itself. Because it dries down, it's really long wearing. It doesn't smudge or wipe off easily. It's doesn't crease either which is brilliant!


Swatches of CC Cream in shade Light (Left) and Bye Bye Under Eye in shade Light Fair (Right)
I've tested it under my eyes and covering my acne too. It works brilliantly for both. It hides dark circles well, without settling in my fine lines. It's great to cover spots - it covers any redness easily. The only small negative is that it can accentuate any dryness but most concealers / base products do that, especially if they're full coverage!

This concealer has quickly become a new favourite for me but only for spot concealing. I still prefer Trinny London BFF Eye for my under eyes - purely because it's so light and hydrating. Bye Bye Under Eye has definitely replaced Just A Touch for my spot concealing though, which is saying something as I love JAT. Bye Bye Under Eye - welcome to holy grail status!

Bye Bye Under Eye costs £25 and is available from numerous retailers including IT Cosmetics HERE and Boots HERE.  

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