An obsession with skincare, makeup and all things beauty. Honest reviews and opinions.

Wednesday, 13 October 2021

Rose Inc - A Celebrity Beauty Brand Worth Buying?

Rose Inc
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Space NK UK

It's not often that I buy something from a celebrity line but when I heard that model Rosie Huntington-Whiteley was launching her own beauty brand, I was intrigued! I've always loved her makeup style but the main reason I was interested is because she suffers with acne like I do. I remember watching her on Vogue or Harper's Bazaar on YouTube where she was going though her skincare and makeup routine. Rosie was talking about her struggles with her skin due to acne and what products had helped her. It struck a chord with me and I loved her honesty about it all. She also seemed pretty knowledgeable about which skincare ingredients had helped get her skin back on track. So I was excited to see if that would transfer to her beauty range!

Rose Inc launched with a range of sustainable makeup and skincare products. I picked up the Softlight Luminous Concealer, a Blush Divine Radiant Lip & Cheek Colour and the Skin Resolution Clarifying Toner from Space NK. I got a mini Brow Renew Enriched Shaping Gel as a gift with purchase. So onto my thoughts.

The Softlight Luminous Concealer comes in 18 shades and costs £23. I picked shade LX 010 which is the palest shade that's described as being for fair skin and having a neutral undertone. This is a good match for my skin tone and works well as both a spot concealer and for brightening my under eye area. Scroll down for a swatch photo. The concealer is gives medium buildable coverage. It's incredibly creamy and blends out beautifully. I think it's very pigmented, you only need the smallest amount to give good coverage. It contains Vitamin E to nourish skin, Squalane to hydrate and Sodium Hyaluronate to plump and smooth skin. I find it fairly long wearing. The concealer has a large doe foot applicator which I find a bit big. It makes it easy to apply too much product by accident. I prefer to tap my concealer brush on the applicator so I can control the amount applied. Aside from that minor issue, it's a great concealer!

Rose Inc Softlight Luminous Concealer

Rose Inc Softlight Luminous Concealer


Blush Devine Radiant Lip & Cheek Colour comes in 6 shades and costs £23. I went for the shade Ophelia which is described as a true pink. There are designed to be multi-use, as blush and lipstick. I love that they're refillable too which saves on packaging waste and saves money too as they cost £14. The pan size is large and you get a good amount of product for the price. The formula is beautiful. It's super creamy. almost mousse like and feels really emollient. Just like the concealer, it's very pigmented so a little goes a long way. It contains Squalane, Vitamin E and a shine minimising marine ferment extract. 

Rose Inc Blush Devine Radiant Lip & Cheek Colour

As a blusher, it blends easily and feels really hydrating on my skin. It's long wearing too. It doesn't disturb any base products underneath which is always good! The shade a picked is a brilliant match for me - it gives a healthy, natural flush. It can easily be built up though, if you want a bolder look. As a lipstick, it's a subtle shade for me. It's comfortable to wear and hydrates lips nicely. It's not particularly long wearing on my lips but it fades evenly so doesn't look patchy. I definitely want to pick up another shade or two in the future!

Rose Inc Blush Devine Radiant Lip & Cheek Colour and Softlight Luminous Concealer swatch


The Brow Renew Enriched Tinted Shaping Gel comes in 5 shades, one being clear the rest tinted. It costs £19.50. Mine's the clear version and is travel sized as it was a gift with purchase. The brow gel contains Squalane, Vitamins E & B5 and pea sprout to nourish and protect brows. The brush is a bit bigger than I usually like but it's not that big that it makes it hard to apply. I think it's quite a soft hold gel - it separates and defines brows without making them stiff or crispy. It's completely clear and doesn't show up white like some brow gels can. This is my least favourite product out of what I've tried. It's nice enough but nothing amazing. I prefer a firmer hold brow product but if you prefer a softer hold, this is a great option.

Rose Inc Brow Renew Enriched Tinted Shaping Gel

Rose Inc Brow Renew Enriched Tinted Shaping Gel

Last but not least is the Skin Resolution Clarifying Toner which costs £24.50. This is the star of the show for me! It comes in a sleek, glass bottle which makes it feel more premium than it costs. This toner is designed to brighten and smooth skin whilst keeping pores clear. It contains willow bark extract, lactic, glycolic, mandelic, malic, pyruvic and tartaric acids to exfoliate, glycerin and squalane to hydrate, liquorice root extract to brighten, allantoin to soothe and pink clay powder to reduce oiliness. I've not come across pink clay powder in a leave on product before, only in wash off masks. I'll admit I was a bit concerned that it might feel powdery or chalky on my skin. I needn't have worried! You can't feel it at all. The toner has to be shaken before use to mix the powder into the liquid. It settles at the bottom of the bottle when left. 

Rose Inc Skin Resolution Clarifying Toner


The toner is stronger than I expected, not in a bad way though! It's very effective and instantly gives my skin a lovely glow. I've been fine to use it daily in my PM routine without any sensitivity or irritation. It might be a bit much if you have sensitive skin though. It's perfect for acne prone skin like mine! I've found it's been brilliant to keep my skin looking smooth and texture free, as well as keeping my pores clear. It hydrates skin well too. I'd definitely repurchase it. 

As you can tell, I've been really impressed with Rose Inc and can't wait to see what Rosie brings out next. I'm already eyeing up the Lip Sculpt lipsticks. 

Rose Inc is available HERE and you're in the UK, from Space NK HERE

Space NK UK
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1 comment

  1. gel polish I would like to say that this blog really convinced me to do it! Thanks, very good post.

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